Food labelling should be simple but it is not. Virtually every product on the supermarket shelf has its own unique set of colour codes or logos claiming to be healthy or free from one harmful thing or another. It can be a minefield working out which product is healthier to buy and labelling for animal welfare
is no different. In fact, some labels you will find on meat products are positively misleading!
What to beware of
The Red Tractor scheme, run by Assured Food Standards offers few welfare benefits compared with standard industry practice and generally only ensure compliance with minimum legislative requirements (the interpretation of which is considered inadequate in some cases).
The Lion Mark is important for food safety, ensuring your eggs are safe to eat, but generally only ensures compliance with minimum legislative requirements.
Both these schemes offer free-range production certification standards, so their logos may appear on free-range meat and eggs.
What do these labels mean?
These food labels mostly ensure compliance with minimum legislative requirements for both standard and free-range production (in terms of animal welfare provision)
Beware clever marketing
Beware terms like "Farm Fresh." They are nothing more than a marketing ploy
and mean nothing in terms of animal welfare.
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