'Misleading' Tesco sausage ad banned

The Advertising Standards Agency (ASA) has banned the screening of a Tesco sausage advert, ruling that it was “misleading” to consumers.
 
The 30-second clip for the supermarket’s own Butcher’s Choice Sausages featured pigs in a picturesque rural field – implying that the animals used for the product are free-range. The ASA decided to pull the plug on the advert shown on 11 May after receiving nine complaints, four of which claimed that pigs used for the sausages were bred with restricted movement.
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